Graphic Designer
Art Director
FR/EN
Provision State - 2IES (Institute for Economical and Social Innovation)
Art Direction for a motion design video to promote the proposition of an alternative solution to the Welfare State called “Provision State“.
Given the complexity of the subject, which involved politics and economics, I opted for a ‘collage’ aesthetic—a more handmade, tactile approach—to make the content feel less cold and more accessible, aligning with its informative purpose. Collage also offers an elegant way to introduce a sense of playfulness. To maintain consistency with the style guide, I chose a colorful yet classic design, striking a balance between vibrancy and sophistication.
Video
Stillframes
project produced with Original Studio