Graphic Designer
Art Director
FR/EN
Prospective days
Visual identity for Chanel’s annual international internal event Prospective Days 2022 (theme: Beyond Boundaries), applied across signage, presentation materials, goodies, programs and scenography.
The starting point is the line, a central element of the house’s visual identity. It is paired with the Chanel typeface in its Light weight for an airy feel, then made porous by turning into a dotted line, visually expressing the idea of a boundary fading away.
This notion of blur guides the palette: color gradients, with each theme having its own identity, all on a white background. A grain adds texture and depth, a return to something more tangible, far from the sterile, digital world of the two years of lockdown.
Event posters
Scenography and signage
Virtual invitation, notebook and name tag.