Graphic Designer
Art Director
FR/EN
New Lab - L’Occitane en Provence
Communication campaign (writing, design and installation) to promote a new co-sharing space agencement in the Occitane Factory in the South of France, involving a series of installations and an exhibition.
While ensuring coherence with the client’s style guide, a more vibrant blue was selected to create a standout effect and differentiate it from typical internal communications, while maintaining the brand’s iconic yellow. A stencil typeface, inspired by original industrial signage, was also chosen, allowing for the laser cutting of all materials on eco-friendly paper made from potato starch, resulting in a sustainable campaign.
Visual identity and adaptations in the form of a signboard, guestbook, and flyer holder.
Exhibition introducing the project, marking the launch of the internal campaign.